
Ademola Adekunbi (Ade) is Tuda’s Director and Senior Consultant. He works where advertising meets data and money: programmatic, contextual and retail media, and the adtech underneath them. He has packaged and sold trade marketing at two of Europe’s largest retailers, one in beauty and one in consumer electronics, writes about the industry (including for JobsInAdTech.com) and has more than 11,000 followers on LinkedIn. He is based in Hamburg and works across the UK and Germany.
